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BouwKennis Annual Report 2020-2021

Trends such as sustainability and circularity are indispensable in your organisation’s strategic plans. After all, there are still many successes to be made in order to achieve the objectives in this area. However, figures about the construction volume, turnover development of the construction column and an external analysis cannot be lacking either. The BouwKennis Annual Report offers a complete overview of these (and more!) aspects and therefore functions perfectly as the underlying basis for your business plan or marketing plan.

Substantiating your plans in figures takes up a lot of time and capacity. Because you can copy the information from the BouwKennis Jaarrapport one-to-one, you save a lot of time. Many of our clients see this report as the blueprint for making strategic plans.

The 2020-2021 edition is the 16th in the series and includes the following information:

  • Production and forecast figures for residential and non-residential construction up to 2022
  • External analysis of the construction according to the DESTEP method.
  • Market segments and clients: from which segments and with which clients do the parties in the construction industry achieve their revenue? And what are the most important types of clients?
  • Purchasing behaviour: how do the executing companies purchase and what services do they require? How do manufacturers supply and trade their products? What does the logistics look like in general
  • Business performance: essential data throughout the construction chain on revenue development, (staff) capacity, prices, hourly rates and order books.
  • Strategic positioning in the construction column: will be analysed using the theory of Treacy and Wiersema, in which the respondents are categorised in the groups ‘operational excellence’, ‘customer intimacy’ and ‘product leadership’.
  • Marketing policy with suppliers: how do manufacturers and traders try to reach the construction column? What relationships do we see between the (international) head office and the Dutch branches? What activities do they spend their marketing budgets on? What are important KPIs for suppliers? Which communication channels do they use
  • Theme: construction logistics: how have the companies arranged their logistics processes (return flows and construction hubs).
  • Theme: the construction column in 2030: a picture of the future of our sector based on a large number of propositions about what the construction industry will look like in 2030. The scaffolding covers a wide range of subjects, including technology and marketing, the use of materials and logistics, labour issues, sustainability and energy.

Note: This report is in Dutch and not in English