European Painter Insight Monitor
Future expectations and trend monitoring
For the European Painter Insight Monitor 2020, USP conducted more than 2,000 interviews with professional painters in Spain, Italy, France, Belgium, the Netherlands, the United Kingdom, Germany, Poland, Denmark and Sweden.
The subject of this research is expectations for the future, such as challenges, needs, new business models and decision making. In addition, every year we follow some trends, such as online purchases, sustainability and the profile of the painters.
The third and final part of this research concerns their brand awareness/use/preference for multiple product groups such as interior wall paints, exterior wall paints, paints, brushes and rollers, tapes, wall fillers, acrylic sealants, wood repair products, sanders and paint sprayers.
The full report costs € 10.000,- , including the branded tunnels for 1 product category.